Author: Carla White
Publisher: John Wiley & Sons
Reviewer: Shaun Westgate, managing director, Westgate Communications
This book is written for the 21st century Ideapreneur – it generously shares with the reader great tips, insights as well as key contacts. The book’s overriding message is that anyone can create a successful app and make money.
Right from the beginning of the book, it proved to be a great reading experience. The cover design drew me in with its friendly illustrative style, which is used creatively throughout the book too. The editorial style was engaging. The easy to read and the wide range of diagrams and infographics were presented in a clever and informative way, making all the key points very easy to understand. Rather ironically, I thought that this approach would easily translate into an iPad app version of the book as well!
The book has a very clear structure with very simple and engaging language. It takes the reader through all of the key touch-points involved in designing and creating a successful app. Each chapter takes you closer to developing the skills needed to become a successful app designer and there is a handy table of key points at the end of each chapter for the ‘browser reader’. There is tonnes of information contained within this book, but all presented in different levels so that reading the book is not an onerous task.
This is the perfect book for someone who is always looking for new ideas, who is not scared of hard work and who is very keen on ‘do it yourself’ as an operating concept. When you have read this book, you do believe you can create a successful app. When I first picked up the book, I was bit cynical about whether it could really put you in a position to actually start creating apps, that would both be original and commercial. But after reading it, I have come away with one clear message – that the opportunities are endless and that we are only at the ‘tip of the iceberg’ in terms of app development. I am now off to design my first app!
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