Often described as the ‘father’ of behaviour science in marketing, Rory Sutherland’s opening keynote from Ignite 2018 reveals how understanding human behaviour turns so much of our thinking around B2B marketing entirely on its head. Watch the full, recorded presentation.
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- Customer experience [CX], Data and Insights
B2B Marketing
Ignite 2018 keynote 1. Rory Sutherland: Think you understand your buyers? Think again.
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