B2B Marketing
How well do you understand the emotional components of your customer journey – how your customers feel at each stage, and what that means for the content you’re creating?
Antonia Wade, head of global marketing at Thomson Reuters, shares the lessons she and her team learned in creating a more effective, emotionally triggered customer journey in here keynote presentation at B2B Marketing Ignite 2018. Watch the full, recorded presentation.
In B2B organizations, clients increasingly expect a seamless, personalized and efficient experience. An elevated customer experience (CX) is no longer just a “nice-to-have” — it’s essential for business growth and long-term success. But what exactly
Arguably the biggest challenge facing B2B marketers is understanding how to balance novelty with reliability in campaigns. In other words, to do things that we know will work, whilst at the same time experimenting and
When it comes to digital communication, businesses are constantly searching for tools that improve customer engagement and drive results. Rich Communication Services (RCS) is an enhanced messaging protocol designed to replace SMS by offering richer
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
