Speaker: Vasu Jakkal. Executive Vice President and Chief Marketing Officer, FireEye
FireEye – a challenger cyber security brand in a crowded space – has huge ambitions. And so does its CMO, Vasu Jakkal.
This visionary keynote is the story of Vasu’s own journey and FireEye’s brand journey through a truly transformational process that every marketing manager and leader can take huge inspiration from.
Vasu will explain her unique and creative approaches to achieving this grand ambition, and the challenges she has overcome along the way. Along with being inspired and motivated by Vasu’s story, you’ll learn practical, actionable takeaways, including:
- How FireEye merged separate marketing teams into a single, cohesive function
- How Vasu manages and leverages the power of her C-suite team to help drive change
- How FireEye is balancing great creative and great content with the right blend of martech to create a compelling marketing engine
- What it takes to be a great CMO and deliver on a grand vision
- What the future holds for marketers, and how marketing can become a growth engine by winning hearts and minds.
