Speaker: Rossa Shanks Chief Marketing Officer, Dow Jones
When Dow Jones wanted to transform its marketing capabilities to prepare for the future, they left no stone unturned to build a marketing capability and infrastructure that was second-to-none.
Rossa Shanks, CMO at Dow Jones and his team have deployed the latest thinking and technologies to create an outstandingly effective martech stack approach that is nothing short of a revenue engine.
In this keynote, Rossa will share with you:
- How Dow Jones accelerated sales and marketing alignment thought state-of-the-art marketing infrastructure.
- How they navigated the complex, overlapping and unconsolidated tech vendor landscape.
- How to enable sales with productivity hacks for your business, personas and products.
- How Dow Jones leveraged the convergence of AI and ML systems and the unification of disparate data sets to create a unique
- marketing opportunity.
- How to pitch and deliver ambitious transformation programmes at a globally renowned brand
