Lack of marketing budget has been revealed as the biggest challenge for almost half of digital marketers, according to research from Ascend2.
When asked to select the most significant barriers to digital marketing success, 46 per cent of respondents selected inadequate marketing budget as the most problematic.
Lack of internal skills/training (46 per cent) was a close second, while lack of an effective strategy (35 per cent) and the inability to measure ROI (32 per cent) were other problem areas.
When asked what the most important goals of a digital marketing strategy were, 58 per cent of respondents cited increasing lead generation, with increasing conversion rate and improving brand awareness making up the top three.
Our recent How to secure more budget for marketing feature investigates exactly what B2B marketers have to do in order to secure more money.
