Data marketing service Infogroup has announced Data Axle for cloud software provider Salesforce on Salesforce AppExchange
Data Axle gives customers access to data on US and Canadian businesses, with more than 200 attributes that help sales teams to prospect and enrich accounts, contacts, and leads directly within Salesforce. Data can be provisioned through direct platform access and APIs in addition to natively within Salesforce.
The data marketing service was named a leader in a ‘Forrester Wave, The Forrester Wave: B2B Marketing Data Providers, Q3 2018’, which evaluated 12 of the most significant providers of B2B data. Last week, Salesforce announced its agreement to buy CRM software provider Vlocity for $1.33 billion.
Mike Iaccarino, chairman and CEO of Infogroup, said: “The way poor data quality impacts business results is well known, yet companies often don’t know where to start when addressing this problem. This integration of Infogroup’s high-quality B2B data with Salesforce is a great starting point. Our extensive industry-leading data services, combined with the native integration, allow us to help Salesforce users enhance their processes by enriching their existing data, developing better insights and improving their sales teams’ performance.”
