Instagram has announced it will start optimising users’ feeds by adopting the same personalised approach used by its owner Facebook.
In a recent blog post, the photo-sharing mobile app claimed 70 per cent of people’s feeds are never seen, meaning users often don’t see the posts they most care about.
Already a staple feature of Facebook’s feed, this personalised approach will see photos and videos that users interact with most receive priority on their timelines.
Instagram assures its users that all the content they follow will still appear on their feeds, just in a different order.
Instagram commented: “To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most.
“We’re going to take time to get this right and listen to your feedback along the way. You’ll see this new experience in the coming months.”
Instgram’s user base is continuing to expand at a rapid rate. It is projected to increase by over 15 per cent in 2016, almost double the projected rise of Twitter, and far above all other major social media channels.
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