Daily use of image sharing social network Instagram has halved in the last month, according to Appstats.
The Facebook-owned network has suffered since its controversial announcement regarding changes to its privacy and rights policy.
The changes, set to come into force later this week, meant users had to agree Instagram could use uploaded photos, likenesses and usernames for advertising purposes without gaining user permission.
Though exact usage stats for apps are notoriously difficult to pin down, there’s no denying the dip will give Facebook, Instagram, and other platforms that rely on engaged user bases, food for thought.
- Content, Creative & Campaigns
B2B Marketing
Instagram use down 50 per cent
Related content
The award-winning marketing agency, Gravity Global, has acquired the Denver-based social media agency VOCO.
As the UK introduces the much-anticipated Data Use and Access Bill, B2B marketers are preparing for changes that could reshape their approach to data strategy, privacy and customer engagement. Designed to balance economic growth with
Many businesses that run ABM programmes have started with a 1:1 approach for their tier 1 strategic accounts. This approach makes sense; however, a year or three in, and many companies are asking themselves how
Access full article
B2B strategies. B2B skills. B2B growth.
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.