Packed with marketers at the forefront of the B2B tech sector the InTech stream was filled with learnings on the latest strategies, tactics, ideas, and inspiration for creating growth-driving marketing.
Relevance rules: Supercharging your connection with your audience from the first communication
As B2B marketers we all understand the power of personalisation and with 88% of us saying our clients expect a personalised experience how big is the gap between expectation and reality?
Kirsty Dawe, MD, Webeo
Me + Moo: Getting creative with your technology
As B2B marketers in the tech sector, it’s all too easy to get seduced by the bits and bytes when communicating to audiences.
Vicki DeBlasi, head of innovation, Cisco
Use Gamification to Capture Data to Improve the Digital Experience
Gamification can strengthen and measure the relationship with your customers and create long-term loyalty and reactivate former clients. Time to gamify your customer experience.
Available soon
Andreas Fabricius, VP of Commercial Excellence,LeadFamly
