B2B Intelligence

As the number one, go-to resource for B2B marketers globally, we deliver the expert and objective business intelligence, tools and resources you need to succeed in today’s competitive marketplace.

Amplify Your Live Events: Tips for Maximum Impact and Engagement

Join us for our next B2B Marketing webinar as we cover the many ways that you can maximise the impact of your live events. We'll be joined by Cvent to discuss the importance of an always-on event and marketing strategy that utilises personalised content programmes to offer year-round engagement and community building

Amplify Your Live Events: Tips for Maximum Impact and Engagement

Thought leadership during an economic crisis with Edelman’s Andrew Mildren

Why is thought leadership one of my most important weapons during a downturn? Andrew Mildren of Edelman Business Marketing EMEA unpacks Edelman and LinkedIn’s recent study, The B2B Thought Leadership Impact Report, to uncover the current state of thought leadership in B2B.

Thought leadership during an economic crisis with Edelman’s Andrew Mildren

Emboldening marketing in professional services

Barney O’Kelly, Head of Digital Marketing at AlixPartners, joins the podcast for a deep dive into the world of professional services, discussing the constant requirement of legitimising marketing from proving its value in an ‘over-metricated’ world to sparking excitement and buzz internally. They also touch on setting aside the rational for the emotional, what to zero on when looking for people, and why everything boils down to being a really good marketer.

Emboldening marketing in professional services

Setting Up An Effective Telemarketing Campaign: A ‘How To’ Guide

Our guide provides step-by-step guidance on how to set up an effective telemarketing campaign that delivers results and ROI.

Setting Up An Effective Telemarketing Campaign: A ‘How To’ Guide

CMOs in Profile - John Watton, VP of Marketing (EMEA) at VMware

VMware’s John Watton speaks on the current state of the tech sector and what it means for marketing leaders.

CMOs in Profile - John Watton, VP of Marketing (EMEA) at VMware

Learn how ABM can help you align sales and marketing

Hosted by Propolis Expert Robert Norum

Find out how to implement a structured ABM process to help align sales and marketing and ensure that your ABM program is geared toward success.

Learn how ABM can help you align sales and marketing

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