As the number one, go-to resource for B2B marketers globally, we deliver the expert and objective business intelligence, tools and resources you need to succeed in today’s competitive marketplace.
Join us for our next B2B Marketing webinar as we cover the many ways that you can maximise the impact of your live events. We'll be joined by Cvent to discuss the importance of an always-on event and marketing strategy that utilises personalised content programmes to offer year-round engagement and community building
Why is thought leadership one of my most important weapons during a downturn? Andrew Mildren of Edelman Business Marketing EMEA unpacks Edelman and LinkedIn’s recent study, The B2B Thought Leadership Impact Report, to uncover the current state of thought leadership in B2B.
Barney O’Kelly, Head of Digital Marketing at AlixPartners, joins the podcast for a deep dive into the world of professional services, discussing the constant requirement of legitimising marketing from proving its value in an ‘over-metricated’ world to sparking excitement and buzz internally. They also touch on setting aside the rational for the emotional, what to zero on when looking for people, and why everything boils down to being a really good marketer.
Our guide provides step-by-step guidance on how to set up an effective telemarketing campaign that delivers results and ROI.
VMware’s John Watton speaks on the current state of the tech sector and what it means for marketing leaders.
Hosted by Propolis Expert Robert Norum
Find out how to implement a structured ABM process to help align sales and marketing and ensure that your ABM program is geared toward success.
Propolis Best Practice Briefings are focused on helping you learn a new skill or address a particular common challenge with practical and actionable insights to build on your skill set. The utilization of more sales
Geopolitical instability, inflation, rising interest rates, and supply chain issues are just a few of the challenges businesses face. Given this context, it’s more important than ever for businesses to make the most of managing
The 2023 trend tracker has sales enablement top of the pile, an area that’s been growing in focus over the last few years, particularly since the pandemic and the requirements for sales to sell in
Being laser-focused on the customer or prospect creates a partnership between sales and marketing because it ensures that both teams are aligned around a common goal: delivering a great customer experience. By putting the customer
As a result, MOps must be proactive in adopting new technologies to remain competitive in the industry. In this guide, we’ll explore some of the best practices for technology adoption within a marketing department. 1.
Propolis Best Practice Briefings are focused on helping you learn a new skill or address a particular common challenge with practical and actionable insights to build on your skill set. In the challenging market conditions
AI, the metaverse… it feels like marketers have an ever growing (and confusing) suite of toys at their disposal to create amazing marketing campaigns in 2023. However, marketing agency Bader Rutter have proven to the
Why is thought leadership one of my most important weapons during a downturn? What does good quality look like? How can I measure its impact? Does it have to belong in the c-suite? Lucy Gillman,
Barney O’Kelly, Head of Digital Marketing at AlixPartners, sits down with Head of Content David Rowlands for a deep dive into the world of professional services. The pair unpack the constant requirement of legitimising marketing
How can you become more agile as a business? Protect your team from burnout? Overcome fear to do more? And do it all without breaking the bank? Quiet hiring. Inspired Marketing Group’s Richard Johnson and
Transmission’s CEO and Founder, Chris Bagnall, joins our very own Joel Harrison to unpack the relationship between CMOs and CFOs and recap the recent Cannes Lions festival. The pair dive into Transmission’s recent research, Closing
In this latest episode of The B2B Marketing Podcast, David Rowlands sat down with marketing consultant Jade Tambini (AKA B2BJade on TikTok) to discuss what Jade calls ‘the marketing gap’ and how to close this
Whether conducted in-house or delivered by a specialist agency there are a number of pre-requisites that need to be taken into consideration before embarking on a telemarketing campaign. Our guide provides step-by-step guidance on how
As a B2B marketer, you know that not all leads are valued the same. Depending on the product or service a lead is interested in, or the size of the company they represent, they can
The processes that make up digital content creation and management have never been more complicated. These workflows now need to accommodate remote workers and resources, worldwide offices, and security and privacy concerns, not to mention
It goes without saying that the past few years have seen seismic shifts like no other. We’ve experienced a global pandemic that redefined how we see the world; the rapid development of AI that shows
In this report, we provide our steps towards achieving digital transformation in your lead management operations. Developed from our years of experience and technical expertise in setting up, managing, and supporting digital transformation programmes for
What do the most influential professional services marketers have in common? The world of marketing in professional services is blessed with talent. But who are the Trailblazers? Who are the Trendsetters? Who are the marketers
Sue Mizera, Propolis Ambassador, takes a deep dive into psychographics and why it should be a top priority for the savvy B2B marketer. Part I. Even as B2B marketers’ roles expand and become ever more
Propolis’ Sue Mizera summarises her Ignite London session on the differences between CMOs and CEOs and how you can take the next big leap. Part II. Check out part I here. 3. A harsh question
The B2B Marketing Awards celebrates the best and brightest in B2B. With a whopping 29 categories and +340 submissions, it is undoubtedly the industry event of the year. So, which stand-out entries made it onto
Propolis’ Sue Mizera summarises her Ignite London session on the differences between CMOs and CEOs and how you can take the next big leap. Part I. At this year’s Ignite event in London, our client
B2B Marketing is delighted to announce that our flagship product, Propolis, has been awarded ‘Innovation of the Year’ at the prestigious 2023 PPA Awards. The PPA Awards celebrate the outstanding achievements across the publishing industry,
B2B Marketing and Numentum have partnered to facilitate the cross-pollination of B2B go-to-market insights and best practices across both sides of the Atlantic. The new relationship will bring together Numentum’s expertise in training cross-functional teams
