B2B Intelligence

As the number one, go-to resource for B2B marketers globally, we deliver the expert and objective business intelligence, tools and resources you need to succeed in today’s competitive marketplace.

Mastering marketing in a tech-driven world with Deloitte's Ed Greig

Deloitte Digital’s Chief Disruptor Ed Greig joins the podcast for an exclusive preview of his session at Ignite London, discussing why AI isn’t a magic bullet (you can’t be given Usain Bolt’s shoes and expect to run as well, right?), getting to the ‘oh sh*t’ moment, why collaboration is key and how to fall in love with the problem, not the solution.

Mastering marketing in a tech-driven world with Deloitte's Ed Greig

Celebrating 20 years of B2B Marketing

We’re celebrating two milestones at B2B Marketing – our 100th episode and two decades in business this year. And who better to mark the occasion than our very own Joel Harrison, Editor-in-Chief and Co-Founder, and Richard O’Connor, CEO.

Celebrating 20 years of B2B Marketing

The B2B Marketing UK Agencies Benchmarking Report 2023

2023 marks another year of continuous change. We’re facing a challenging economic environment and pressure to do more with less, all while still recovering from the blows of the last three years. For marketers, it’s harder than ever to navigate this uncertain landscape and know what the right move is.

The B2B Marketing UK Agencies Benchmarking Report 2023

Creating an Environment for Marketing Team Success - with Antonia Wade, CMO, PwC

Clear vision, curiosity and a close watch on process are key attributes of a high performing marketing leader according to global CMO at PwC Antonia Wade.

Creating an Environment for Marketing Team Success - with Antonia Wade, CMO, PwC

Taking an Account-based Approach to Optimise your Marketing ROI

Written by Propolis Expert Robert Norum

Find out how ‘full-stack ABM’ will deliver the most effective results and optimise your return on investment in today's challenging market conditions.

Taking an Account-based Approach to Optimise your Marketing ROI

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