Read how the Gold winners from last year’s B2B Marketing Awards achieved excellence in their categories
Best multichannel campaign
How KPMG influenced £35 million in new business by blending digital and offline media.
Best use of direct mail & Grand Prix winner
Bryan Cave Leighton Paisner generated 1400% return on investment in less than six months through direct mail.
Best use of live-event marketing
How Kenshoo closed $252,000 business with its K in the Park festival.
Best use of public relations
How a state of the nation report on the British public’s toilet preferences turned Formica Group into a thought-leader.
Best use of creative & Best international campaign
How Embraer’s Profit Hunter launch in Asia created a roar in the aviation industry.
Best use of digital techniques or technologies
How Dropbox generated more than 2000 leads and £8.8 million in pipeline by targeting a brand new audience – marketers.
Best use of social media & Best limited-budget campaign
Find out how Bosch Professional got everyone talking about its products on a shoestring budget, and encouraged the next generation of Bosch users
Best use of content marketing
How Saxoprint’s brand awareness rocketed on a paid media budget of zero.
Best customer experience (CX) initiative
How Vodafone turned the shock of expensive bills into a positive experience.
Best use of customer insight
How ADEY Professional Heating Solutions got its customers to pimp their boilers.
Best use of thought leadership
How Arco ‘shook the doors’ of Westminster by exposing UK workers’ lives being put at risk.
Most commercially successful campaign
How MVF achieved 2196% ROI with its video box direct mail.
Best integration of sales and marketing
How Genesys created a 400% increase in target pipeline from high value accounts.
Best SME-targeted campaign
How Sage Pay created a £1.56 million pipeline.
Best corporate decision-maker-targeted campaign
Why Avios’ decision to sprinkle a little magic on its direct mail led to a 58% response rate.
Best employee engagement programme
How EY turned financial services’ risky reputation into an opportunity.
Best brand initiative
How Tinmasters achieved its two-year rebrand campaign in three months.
Best product launch campaign
How Segro took ownership of the big box market in the UK.
Best lead generation or nurturing campaign
How Vodafone turned ‘lost phone’ excuses into a winning campaign.
Best customer engagement initiative
How Jewson tapped into a younger market and revitalised its print offering.
Marketing team of the Year
Thomson Reuters’ marketing team transforms through ‘career-defining period’.
Marketer of the Year
How Chris Harrop’s commitment to sustainability and passion for British manufacturing led him to be named B2B Marketer of the Year.
B2B PR Agency of the Year
Harvard hits £1 million profit and staff retention at 90% high
B2B Marketing Communications Agency of the Year
A year less ordinary for marketing agency of the year Earnest
