The internet opened up a whole new world to marketers…websites, social media, Pay Per Click advertising and Search Engine Optimization to name but a few. Marketers found themselves having to become technical genius’s along with consumer experts…the role had evolved & continues to do so.
In 2012 the research and consulting firm Gartner predicted that by 2017, a company’s Chief Marketing Officer would be spending more on technology than its Chief Information Officer was. So if Digital is ingrained in everything we do surely that just means “Digital Marketing” becomes Marketing?
The great mystery behind your SEO Keywords is just understanding your consumers groups, your value proposition is just reduced to a word limit to fit into your PPC Adverts and you don’t need a translator to decipher Google analytics think campaign measurement frameworks. With the new technical skill set marketers are having to develop it is sometimes easy to forget that the techniques associated with traditional marketing still apply.
So don’t let negative keywords, algorithms and link bate confuse you just go back to marketing basics…strategy, content, channel and measurement…oh and make best friends with your IT departments and experts..as the Marketing and IT departments collide the Chief Marketing Technologist is set to be the new cool kid in town.
