We need to understand the fact that absolutely all successful businesses are dependent on the marketing ability that they have. Selling products is something that is a lot more complicated than what we tend to think at first glance. No matter what you may be tempted to believe, marketing and logistics stand out as 2 disciplines that are connected. They have a huge impact on whether or not the firm will be able to meet the obligations that they have.
The big problem is that so many do not actually understand what logistics is. We are talking about a discipline that helps to basically figure out exactly what the best resources are in order to get something from one location to the next. We are faced with various things like supply chain management or inventory management.
A really important component of marketing is where you actually market the products or services. Your products basically need to leave from where they are manufactured and reach customers that make purchases. Marketing and logistics have to work together in order for that client to be efficiently serviced.
The distribution channel is important for both marketing and logistics. By this channel we understand a company choosing to basically transport products through a route. Manufacturers or service providers can use air transportation, trucking lines, packaging firms, warehousing and a lot more options. Whenever the company chooses a distribution channel, the focus has to be put on cost effectiveness. That means that the channel has to be suitable so that goods can reach the destination in a really timely manner.
Reputable companies like LeSaint Logistics bring in a complete service and that is what the marketers look for. Inventory control is necessary because of the fact that logistics will deal with protecting the products that are currently shipped and with the products that are stored in a warehouse. Every company has to know exactly what the inventory is and understanding supply chain will offer the firm an idea about how fast orders can be placed. Marketing departments develop realistic promises about the order fulfillments, which is a critical aspect to keeping the customer happy.
A tracking system is always necessary whenever shipping products or resources from one place to the next, whenever something like this often happens. Technology evolved a lot in the past and we are now faced with perfect tracking. You basically know exactly what options are available and your marketing department always knows exactly how much the company can offer. No matter what system you use, make sure that you have one that works!
The easiest way to understand the connection between marketing and logistics is to look at it this way: the marketing department depends on the information offered by logistics in developing the best possible strategies for expansion. You need both logistics and marketing in order to be truly successful. If you did not consider logistics in the past and you just stay focused on marketing, you might be doing something extremely wrong.
