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Is Your Creativity Being Commoditised?

Balancing creative excellence with operational efficiencies

In an era where every dollar counts, B2B marketing budgets are facing unprecedented pressure. Companies are pushed to find savings and optimize efficiencies while navigating disruptive new working models. How is this financial scrutiny reshaping marketing creativity and campaign effectiveness, and challenging agency relationships?

This survey dives deep into these critical challenges, offering invaluable insights for B2B marketers striving to thrive in a rapidly evolving landscape, and outputs will feature in a report which will help you ensure the robustness of future strategies.

Our survey explores key areas impacting your marketing strategies:

  • The evolving role of creativity under shifting financial constraints.
  • How procurement processes are influencing marketing decisions.
  • Shifts in marketing team dynamics and structure, resource deployment.
  • New models for agency collaboration
  • Predictions for the future of creativity in B2B marketing.
Your participation also allows you the chance to win £200 in Amazon gift cards! Get involved below:

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