ISP Deliverability Report Card 2007

The report by Lyris looks at the deliverabilty of emails and how many wrongly end up in the junk mail box, risking a loss in sender credibility and possible damage to a businesss’s reputation. The report goes on to suggest that Email Advisor could help avoid legitimate marketing emails being stopped by Sender Policy Framework (SPF) authentication and boost “opt-in” rates.

To download the full report, click here

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