ITV has appointed Paul Gilshan as director of commercial marketing and research and Adrian Last as director of ITV Studios marketing.
Gilshan, former head of marketing at The Times, will be responsible for the B2B side of ITV’s commercial and sales teams.
Last will join ITV in March when he leaves BBC Worldwide as head of global marketing, sales and distribution. Last will be responsible for B2B and B2C marketing activity for ITV Studios – the media company’s production arm.
Gilshan and Last will be joined at ITV by Jenny Bullis as director of media.
