B2B Marketing
Embedding client centricity in complex organisations: the journey from a communications to a marketing department
You will learn how marketing played a fundamental role in aligning internal stakeholders in a highly regulated and complex financial services company, to focus on developing and delivering client-centric and business agnostic value propositions.
Finding the right agency partner for your business could be the difference between a good 2025 and a great one. The growth of your business may ultimately depend on the health of your agency relationship
As businesses look ahead to 2025, Hannah Stringer, Marketing Director, Moneypenny, shares her insights into the key trends shaping the future of B2B marketing. Moneypenny, a telephone answering and digital communication services company, has its
The best part of my job as Editor-at-large at B2B Marketing is spending time with some of the most inspirational leaders in B2B, many of whom I’ve also interviewed for the B2B Marketing podcast during
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
