ANA has unveiled three new honourees for this year’s 2019 B2B Hall of Fame.
The three honourees are Jon Iwata, former IBM employee and now executive fellow at Yale School of Management, Ann Lewnes, executive VP and CMO at Adobe, and Eric Mower, chairman and CEO at Mower.
Iwata was chosen due to the 34 years he racked up at IBM, leading the global marketing for nearly a decade. He was also the architect in the company’s strategic brand platforms including Watson and Smarter Planet.
Lewnes was also included due to her creativity in Adobe marketing campaigns, particularly when digitising the company. Prior to Adobe, she spent 20 years as VP marketing at Intel, and has already been recognised by other marketing bodies such as Business Insider and Forbes.
Thirdly, Mower joins his colleague John Favalo, excutive VP, group B2B at Mower who was honoured in 2017. Mower has been honoured due to his work in building an agency of four employees to one of the largest independent full-service marketing and PR agencies in the US. Since its conception the agency has won awards including PRSA Silver Anvil, B2 Awards, and PR Week.
Bob Liodice, CEO at ANA said: “This year’s inductees once again represent the highest level of talent and achievement in the B2B industry. Our sincere congratulations go out to John, Ann, and Eric for this well-deserved accolade. Welcome to the ANA B2B Hall of Fame!”
Previous honourees have included: Linda Boff (CMO at GE), Christoph Becker (CEO and chief creative officer at gyro), Kathy Button Bell (CMO at Emerson), Phil Clement (global CMO at Aon), Al Maag (CO at Veterens Ticket Foundation), Tom Stein (chairman and chief client officer at Stein IAS), and Sherri Leopard (senior adviser and entrepreneur in residence at SYPartners), Gary Slack (founder and chief experience officer at Slack).
