Fintech company iZettle has launched a new advertising campaign celebrating the bravery of small businesses through a series of whimsical video ads.
The ‘Do Your Thing’ campaign features three humorous videos showcasing what happens when people don’t take no for an answer, and in doing so end up changing the course of history.
The campaign will run throughout spring 2017 across Europe in digital media, outdoors and on TV channels such as Sky Network, Food Network and Comedy Central.
Johan Bendz, CMO at iZettle, said: “From our own experience and when talking to small business owners across Europe we noticed that there’s one thing we all have in common – we’ve all heard a lot of nos on the way. We wanted to do this campaign to show small businesses that we believe in them and are here to help them prove the naysayers wrong.”
