Jamie Burrell, Clevertouch: On-demand

Jamie Burrell, Clevertouch: On-demand

Martech migrations – why changing your martech platform might be the right move

According to our recent State of Martech report, we know that at any one time over 68% of marketers are not happy with their martech stack, and that 57% of marketers believe they will change martech platform over the next few years…

 

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Thought leadership is widely recognised as a powerful (if complex!) tool to differentiate your B2B brand and engage audiences. But its deployment has typically been focused at top or mid-funnel, and opportunities to leverage its

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