Some 81% of marketers believe job hopping has become more acceptable, according to a survey by job board CV-Library.
The respondents said switching roles frequently had become normalised due to a greater ambition to climb the career ladder and the failure of businesses to present opportunities that meet these expectations.
A third of marketing professionals felt that it was acceptable to leave a company before a year of employment. However, there is still a stigma; 40% thought job hopping looked bad on a CV as it indicated a lack of loyalty and left employers with a high staff turnover.
The statistics suggested this transition in job etiquette has been driven primarily by the younger generations; under 18s and 18-24 year olds were the top two age categories to agree job hopping before completing a year with an employer was an acceptable career move.
Lee Biggins, founder and managing director of CV-Library, said: “Though some believe that job hopping is unprofessional, many workers across the marketing sector are seeing the benefits. There are so many great opportunities for professionals in the industry and the fact that job hopping is becoming increasingly popular suggests that this trend could continue to grow as the next generation enters the job market.”
Although multiple reasons for leaving employment were highlighted, the report discovered that the primary motivator was the prospect of better opportunities elsewhere. The B2B Marketing Salary Survey found a decline in the average marketing salary for 2017, suggesting some have deemed job hopping currently the most lucrative option.
Biggins added: “It’s clear from the data that professionals are always on the lookout for the best opportunities and are keen to progress in their careers, even if this means changing jobs frequently.”
CV-Library advised businesses to consider thinking of the job hopper not as disloyal, but as ambitious.
