Document solutions provider Kyocera has launched a new brand campaign featuring its staff, after traditional brand messages were ‘losing traction’.
The activity aims to showcase the company’s core values in terms of management, social and environmental responsibility by putting its employees centre stage.
The campaign will feature across the UK and Ireland as part of a £1 million marketing spend.
Rob Attryde, head of marketing at KYOCERA explains: “Extensive research showed that our traditional brand messages were losing traction and we were considering what could be a significant differentiator for our business in the UK. Research and feedback suggested that our people are the common denominator of our success over the last three years and as an authentic brand we decided to use our own people in our new brand images.”
