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Global content marketing with Scott Stockwell, editor-in-chief, IBM

This week, Joel Harrison sits down with IBM’s editor in chief, Scott Stockwell, to discuss how to get the most out of your global content marketing.

With content becoming more and more a part of marketer’s strategies, it is essential to make it as optimal as possible. The two delve into some tips and techniques to improving your content marketing, while going through Joel’s blog post on global content marketing. 

To find out more about content marketing, check out all our content-related training courses from B2B Marketing. 

To hear more from Scott, tweet him @pragmatik.

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