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ABM with Mark Larwood of O2

In this week’s episode, B2B Marketing’s Joel Harrison sits down with Mark Larwood to discuss all things ABM. Leading up to our ABM Conference 2020, they get into how ABM plays a role in the B2B world today, especially during the Coronavirus.

As a buildup for his speaker session “Taking ABM to the next level with a focused exec engagement programme”, Mark delves into his experience with ABM and how O2 is now using ABM to create an engagement strategy.

To join in on the conversation, tweet Mark at @MarkLarwood.

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