In this week’s episode, David Rowlands, Head of Content, B2B Marketing sat down with Michelle McCann, CMO, Author and Speaker, to discuss how to build and retain high performing marketing teams. They talk about everything from what makes a good CMO to how to work with your CEO; plus, you’ll hear the key to unlocking your team’s potential.
They also talk about how to use radical candor when it comes to feedback and delve into why creating realistic targets is so essential in B2B. David and Michelle also touched upon the findings from the 2023 Leaders Forum, which you can find here: https://www.b2bmarketing.net/feature-post-b2b-insights/leaders-forum-2023-findings/
In addition, if you’d like to learn more about our community hub, check out Propolis to gain expert advice, access to our Community Index and all the latest in B2B marketing: https://propolis.www.b2bmarketing.net
