Think you know marketing operations? Think again. In this week’s episode, David Rowlands, head of content at B2B Marketing, sat down with Darrell Alfonso, global marketing operations at Amazon Web Services – the cloud computing division of Amazon.
David and Darrell discuss all things marketing operations within Amazon Web Services, the skills you need for ‘good’ MOPs and the importance of ‘digestible’ data and integration.
You can access an exclusive look at the Propolis Marketing Operations & Process Hive report here, find out more about Propolis and the mine of actionable content and expert advice available here, and Ignite USA – America’s leading conference on all things brand – here.
