Search
Close this search box.

What you need to know about green growth with Sinem Hostetter

What does sustainability look like in marketing? How can you drive (and measure) a green agenda? Where does ‘going green’ start? B2B Marketing’s Lucy Gillman sat down with McKinsey & Company’s partner Sinem Hostetter to investigate.

Lucy and Sinem explore the ins and outs of sustainability in marketing from how to make green policies live and breathe throughout your entire organisations, the business drivers to adopting green policies to big budget commitments and why reaching net zero is a collective effort – not one that can be achieved by a single company.

Catch up with every episode of The B2B Marketing Podcast across all popular platforms:

Interested for more?

To find out more about contributing to future B2B Marketing podcasts, contact the team below:

Explore other podcasts

Contact us to find out what B2B Marketing can do for you and your business:

US Office

Europe Office

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

This website uses cookies to ensure you get the best experience on your website. Read more about cookies policy.