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The power of behavioural science with Rory Sutherland of Ogilvy

We’re back once again with an exciting podcast from Ogilvy’s Rory Sutherland! Our editor in chief Joel Harrison hosts this episode as they discuss disappointment and regret, drunks on lamp posts, and why you need to stop justifying your marketing!

With that said, he previews his Ignite USA session which can be found here: https://www.b2bmarketing.net/en-gb/resources/features/ignite-usa-2020-keynote-session-why-you-need-take-chance-and-get-lucky

Enjoy this episode! If you have any follow up questions, tweet Rory @rorysutherland

 

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