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Bots and B2B marketing: ChatGPT takes over?

In this episode of The B2B Marketing Podcast, David Rowlands and special guest Chris Penn, co-founder and chief data scientist at, dive into the wild world of AI-powered marketing. They explore how ChatGPT is changing the game for B2B marketers, freeing up time for coffee breaks and video game marathons.

But seriously, they discuss the potential of ChatGPT to automate mundane writing tasks and personalise mass email campaigns. As they navigate the opportunities and challenges of AI in marketing, David and Chris ask the big question: ‘Will robots steal our jobs or make our lives easier?’

(Disclaimer: Copy written by ChatGPT. Proofed by editor who’s only ever so slightly worried about her job).

Chris will be speaking at Ignite USA on May 23-24 in Chicago. Podcast listeners can save 20% on Ignite USA 2023 tickets by using discount code PODCAST at checkout. Book tickets.

Ignite USA is where the B2B marketing industry come together to connect and be inspired by B2B pioneers and game changers. Join us for two days of inspirational talks, interactive workshops and roundtables to discuss your pain points and challenges in depth and help move your marketing forward to new frontiers.

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