Things are getting spooky on The B2B Marketing Podcast as Russ Powell, founder and MD at Sharper B2B, joins Lucy Gillman, deputy editor at B2B Marketing, to take a deep dive into their award-winning campaign – ‘Halloween Horror Classics’.

The pair explore the ins and outs of what it takes to win ‘Best demand or lead gen campaign’ from the importance of leading with creativity and not treating your audience like Business Bot 4,000, to how you can get buy-in for original campaigns and what it really takes to stand-out from the crowd.

If you want to find out more about what makes a Gold winning campaign, you can check out all the award-winning case studies on Propolis – B2B Marketing’s exclusive community page that houses the best content and on-tap expert advice.

And if you think you’ve got a stand-out campaign that deserves shouting about, you can find out more about the B2B Marketing Awards here.