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Unlocking PR as a sales enablement tool with Champion Communications

For guests Dom Monkhouse and Richard Cook, one thing’s for certain – if you’re not doing PR, you’re not driving the sales you could be.

The pair join B2B Marketing’s deputy editor, Lucy Gillman, to unpack PR’s role as a sales enablement tool and how you can make the most out of it. They debunk some common c-suite misconceptions, discuss why you’ve been measuring PR the wrong way, why getting it right starts with speaking to sales, and creating page three-worthy coverage (no, not in that way).

To find out more about B2B PR for Growth, click here.

And make sure you tune in every other week to The B2B Marketing Podcast as we continue our journey into PR!

If you liked this episode, check out our episodes on why PR is your next business driver and using PR to generate long-term growth.

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