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How B2B challenger brand Allica Bank became the UK’s fastest growing company

<iframe width=”100%” height=”300″ scrolling=”no” frameborder=”no” allow=”autoplay” src=”https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/1891262478%3Fsecret_token%3Ds-PAzTXEmwW7P&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true&visual=true”></iframe><div style=”font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;”><a href=”https://soundcloud.com/b2bmarketingpod” title=”B2B Marketing Podcast” target=”_blank” style=”color: #cccccc; text-decoration: none;”>B2B Marketing Podcast</a> · <a href=”https://soundcloud.com/b2bmarketingpod/episode-162-how-b2b-challenger-brand-allica-bank-became-the-uks-fastest-growing-company/s-PAzTXEmwW7P” title=”Episode 162: How B2B challenger brand Allica Bank became the UK’s fastest growing company” target=”_blank” style=”color: #cccccc; text-decoration: none;”>Episode 162: How B2B challenger brand Allica Bank became the UK’s fastest growing company</a></div>

Which marketing tools should you prioritize if you’re launching a new business banking brand into the crowded UK market? That was one of the questions that Joel Harrison, Editor-in-Chief, B2B Marketing asked Conrad Ford, Head of Innovation and Strategy at Allica Bank – which was recently crowned the UK’s Fastest Growing Company by The Sunday Times, when he interviewed him for the B2B Marketing Podcast.

Forget cutting-edge social media or dynamic content formats, Conrad’s surprising answers were ‘employee engagement’ and ‘channel marketing’ – our mind was duly blown!

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