Search
Close this search box.

How Korn Ferry is putting podcasts at the center of its marketing strategy, with CMO Jill Wiltfong

<iframe width=”100%” height=”300″ scrolling=”no” frameborder=”no” allow=”autoplay” src=”https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/1843655871%3Fsecret_token%3Ds-Jxl8zDlQtaW&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true&visual=true”></iframe><div style=”font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;”><a href=”https://soundcloud.com/b2bmarketingpod” title=”B2B Marketing Podcast” target=”_blank” style=”color: #cccccc; text-decoration: none;”>B2B Marketing Podcast</a> · <a href=”https://soundcloud.com/b2bmarketingpod/episode-154-how-korn-ferry-is-putting-podcasts-at-the-center-of-its-marketing-strategy/s-Jxl8zDlQtaW” title=”Episode 154: How Korn Ferry is putting podcasts at the center of its marketing strategy” target=”_blank” style=”color: #cccccc; text-decoration: none;”>Episode 154: How Korn Ferry is putting podcasts at the center of its marketing strategy</a></div>

In this week’s episode of the B2B Marketing Podcast, we explored how Korn Ferry has taken podcasts from an experiment to a central part of the company’s marketing strategy, leveraging the journalism expertise of CMO Jill Wiltfong. We learned how Jill’s career evolved from TV news anchor, to sales trainer and finally into a corporate marketer, and how she translated her media skills to bolster Korn Ferry’s ongoing brand evolution.

Find out why podcasts have become such a critical B2B channel in 2024 and how marketing leaders can use podcasts to facilitate promotion of company thought leaders to optimize their storytelling and highlight their expertise.

Plus, stay tuned as Jill shares the secret to a great interview and how Korn Ferry is using sponsorship to better tell its brand story.

Want more? Check out Korn Ferry’s Briefings Podcast here: www.kornferry.com/insights/briefin…adership-podcast

Catch up with every episode of The B2B Marketing Podcast across all popular platforms:

Interested for more?

To find out more about contributing to future B2B Marketing podcasts, contact the team below:

Explore other podcasts

Contact us to find out what B2B Marketing can do for you and your business:

US Office

Europe Office

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

This website uses cookies to ensure you get the best experience on your website. Read more about cookies policy.