What does the transition from big to small company look like? How can you successfully manage with less budget and resource? How can you measure your marketing activities? Can you even measure brand?
David Rowlands, Head of Content at B2B Marketing, puts all these questions and more to Dan O’Hara, Marketing Director at DEMICA as they explore his journey there. They tackle creating ‘stop the scroll’ worthy content, how to tie your hard work back to revenue, translating your brand purpose to your audience, and much more.
Want to attend the most prestigious night in B2B and get your work in front of the entire industry? Make sure you check out the B2B Marketing Awards. Hurry, submissions close on 16th June.
