In this latest episode of The B2B Marketing Podcast, David Rowlands, Head of Content, B2B Marketing catches up with Eric Glass, Chief Marketing & Communications Officer, at Dayforce – a human resources software and services company. Eric explains the impetus behind the rebrand, how they put storytelling at the very heart of the endeavour, and the results it’s driving so far.
Rebranding at scale: How Dayforce put storytelling at the heart of their rebrand
<iframe width=”100%” height=”300″ scrolling=”no” frameborder=”no” allow=”autoplay” src=”https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/1781627091&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true&visual=true”></iframe><div style=”font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;”><a href=”https://soundcloud.com/b2bmarketingpod” title=”B2B Marketing Podcast” target=”_blank” style=”color: #cccccc; text-decoration: none;”>B2B Marketing Podcast</a> · <a href=”https://soundcloud.com/b2bmarketingpod/episode-141-rebranding-at-scale-how-dayforce-put-storytelling-at-the-heart-of-their-rebrand” title=”Episode 141: Rebranding at scale: How Dayforce put storytelling at the heart of their rebrand” target=”_blank” style=”color: #cccccc; text-decoration: none;”>Episode 141: Rebranding at scale: How Dayforce put storytelling at the heart of their rebrand</a></div>
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