What is it?
It is an online interactive checklist of standard assessments for web designers and developers who can use it to verify functionality and usability before launching a new website. It can make recommendations around launch times and provides a full report afterwards to review weak or incomplete points in development. Launchlist is a simple idea, executed well.
Despite being a tool primarily for developers, it can also serve to help clients understand best practice for their website. It could lead to more engaging sites that encourage longer page visits, better brand engagement and higher customer value.
Who developed it?
Launchlist was created by two Australian developers looking for a way to streamline the development process in a concise and clear way, stating: “The product was born out of frustration. For too long we had been using archaic methods to conduct pre-launch testing and the web was an obvious choice to do it better.”
What’s good about it?
Digital has improved the way we work – it’s made communications more widely accessible and vastly more creative. However, the digital world is fast-moving and complex, meaning that best practice’ is an evolving gauge by which we must all adapt to keep up. Launchlist is a great example of this.
Launchlist is a free tool and the developers say they intend to keep it that way. They are also developing a more complex version of the product, named Launchlist Pro, to add more collaborative functions to the product, although release dates for this version are still unknown.
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