Name of solution: LeadVision
Name of vendor: DotMailer
Solution website: www.dotmailer.com/leadvision
What does it do?
LeadVision enables users to identify by company name who has visited its website, which pages visitors viewed and where they exited. Its reports give B2B marketers and sales teams the opportunity to target follow-up sales messages based on the pages, offers, contents and products site visitors viewed.
Anonymous website visitors who fail to engage with the brand can now be turned into active leads thanks to the comprehensive company and contact information that the system provides. All information is collated in customisable lead generator reports either on screen or via email, which are easy to read and action.
Why do I need it?
If 500 prospects visited your B2B website last week and 50 of them converted, wouldn’t you want to do something about the other 450 visitors who vanished without a trace?
LeadVision gives website owners the means to identify the companies that left their site so they can follow up with them and begin to forge a two-way relationship, converting these previously anonymous visitors into active leads.
What is its USP?
This solution provides company name and contact information of your website visitors and offers a solution to the issues of abandoned carts, signup forms and conversion pages.
It features one-click suppression of visitors that users know are definitely not leads; for example, ISPs, competitors, suppliers or staff, so that only genuine sales leads are reported. It is also very easy to create customisable lead generator reports and identify visitors to specific landing pages, forms or shopping carts and have them auto-emailed to your sales team.
Who should be using it?
Sales directors and sales managers in B2B firms seeking high-value clients and customers will find this an invaluable lead generation tool, as will all B2B marketers looking to increase the ROI of their online marketing.
Implementation
Architecture: Hosted by DotMailer
Operating system requirements: Only an Internet browser
Network requirements: Internet connection only
Scalability: Scalable for as many tracked domains and users as required
Integration with CRM: None
Level of training/support provided: No training required
‘Go-live’ timescale: Instant – a free trial is available from www.dotmailer.com/leadvision
Cost/charging structure? LeadVision standard price: £395 licence fee and £150 per month. Discount for existing users of DotMailer’s Enterprise email marketing package.
Current users or trialists? Newly launched – over 50 trialists to date.
Planned additional functionality?
A ‘hot prospects report’ will segment leads to identify hot, warm and cold prospects based on their website visit activity.
What a trialist says:
“We have invested a good deal of time and effort into developing our website and then directing traffic to it. However, we used to have very little information about how the site was being used. LeadVision enables us to see who has visited and what their interests were. We can now use this information to improve the website and make it more effective.”
Julie Giddens, director, Merchant
What the vendor says:
“Every day B2B firms let millions of pounds worth of potential business in the form of online visitors leave their website; but LeadVision can put an end to this. Imagine how powerful it would be to know who these visitors are and which pages they looked at in order to integrate this with your sales and marketing campaigns. LeadVision reports allow marketers to improve the effectiveness of their website as a sales tool and increase the success of telemarketing campaigns by identifying whether your targets actually visit your site.”
Tink Taylor, business development director, DotMailer
Other applications from this vendor
- DotMailer Email marketing
- DotEditor Content Management System
- Survey Builder tool
- Microsite Builder
- DocStore – brandable file transfer software
- DotForum – online forum and knowledge base
Related articles
SALES LEADS:Panning for gold – 12-11-07
Or use our enhanced search functionality to find other related articles
