People and team performance are at the very heart of an effective marketing programme.
At our B2B Leaders Forum in September, we heard from Gary Hurry on how Thomson Reuters transformed a fragmented ‘support’ function into a commercially vital, B2B Marketing Award-winning team, look at everything from the importance of vision, right through to transformation, team engagement and stakeholder influencing.
If you’re leading a marketing team – or have aspirations to – this video will give you great insight (the good and the bad!) to build a dynamic and thriving marketing team, including:
- How to provide a balance of skill-sets and expertise to enable the team to thrive
- How to manage ongoing development to meet personal and team objectives
- How to set objectives and prove success at team level
- The importance of collaboration across the business – and how to do it well.
