LinkedIn has launched a data-driven score tool called Social Selling Index (SSI) which gives members new insights into how well they’re promoting their professional brand and company on the network.
LinkedIn’s Social Selling Index measures members’ activities across four categories – professional brand, finding people, engaging with insights, and building relationships – to generate a score out of 100. Members can use the dashboard to see how they compare with their network and industry, and measure progress over time.
LinkedIn claims that sales people with a high Social Selling Index are 51 per cent more likely to hit their targets, with the typical B2B sales opportunity now involves 5.4 decision makers.
It’s likely the professional social network hopes that its latest development will encourage users to use its platform to reach the many people involved in the B2B buying process.
Kevin Scott, head of LinkedIn Sales Solutions, EMEA commented: “The use of social media for business development and sales is not a new phenomenon, and ‘social selling’ is becoming well established. However, this is the first time professionals have had access to a data-driven tool that looks at a broad range of factors to help them identify areas where they can improve over time and, ultimately, be more successful in growing their businesses on LinkedIn.”
