Forty per cent of marketers said LinkedIn was the best platform at ‘generating most revenue’, B2B Marketing’s Social Media Benchmarking Report 2014 has revealed.
The other social networks were deemed poor generators of revenue. Only eight per cent of marketers said Twitter generated revenue, while seven per cent said Facebook generated revenue.
Meanwhile, LinkedIn also came up top when it came to ‘generating most leads’ and ‘strengthening brand image’, with 49 per cent and 38 per cent marketers using it to reach these objectives.
However, 33 per cent of marketers use Twitter to ‘boost awareness of brand’, followed by LinkedIn (26 per cent) and Facebook (18 per cent).
