LinkedIn has rebooted its Pages function, designed to help businesses grow active communities across the platform
LinkedIn pages has been ‘rebuilt from the ground up’ to make it easier for organisations to foster constructive conversations with the platform’s 590 million members, according to professional networking site.
The new product includes tools such as mobile updates, content suggestions and document uploads, enabling more interaction with members.
Community managers, also known as admins, can now post updates and respond to comments via the LinkedIn mobile app for iOS and Android, as well as having the ability to associate their page with hashtags. The new LinkedIn pages also allows admins to share documents such as PowerPoint presentations, Word documents and PDFs.
It also integrates with third party partners, including Hootsuite, which enables admins to receive notifications when there is activity on their LinkedIn Pages – and Crunchbase, which provides funding insights and key investors on LinkedIn Pages.
Sales Navigator enhancements
LinkedIn has also announced a new suite of features for its Sales Navigator. These include advanced alerts, custom lists, a ‘reports to’ feature on the lead page, advanced search capabilities on mobile, and a new feature on PointDrive called Write-Back, enabling users to share materials and track engagement.
The new features are designed to make salespeople’s lives easier, according to the company.
“With more than 590 million professional users, LinkedIn is a premier place for brands to connect with customers, employees and prospects,” said Ryan Holmes, Hootsuite CEO and founder. “We are thrilled to be the first social media management solution to build off LinkedIn’s new Notifications API so our customers can more effectively drive engagement on LinkedIn.”
