A whopping 94 per cent of B2B brands maintain a regular presence on LinkedIn making it the most popular social channel in the B2B industry, according to B2B Marketing’s newly published Social Media Benchmarking Report 2014.
The professional social network has taken the crown from Twitter, which was named the most popular B2B social networking site in last year’s report. Still, Twitter came second, with 89 per cent of B2B brands claiming a brand presence on the micro-blogging site.
Facebook and YouTube came joint third with 77 per cent of brands now active on these networks.
Despite, the popularity of Google+ increasing by 25 per cent since 2013, it is still only fourth favourite with 61 per cent of B2B brands having a presence on the platform.
We will be revealing more #B2BSocial stats from our newly published report and infographic in the coming week so be on the lookout.
