LinkedIn has revealed its network’s top 20 most influential UK brands.
Based on LinkedIn’s Content Marketing Score, calculated by measuring members’ engagement rates with content on the platform, the rankings found that there were a number of sectors excelling in developing strong content marketing strategies.
Media brands including The Financial Times, The Economist, the BBC and Sky all featured highly within the rankings. The network said this suggests traditional media brands are successfully transferring their ability to engage audiences to a social media environment. Unsurprisingly, content from recruitment companies also proved popular with LinkedIn’s members.
However, the rankings demonstrated a wide range of industries that are successfully connecting with their audiences on social.
LinkedIn’s Josh Graff, head of marketing solutions EMEA, said: “Content marketing is now the leading tactic for global marketers and it’s no surprise that those brands creating carefully crafted, relevant and insightful content are reaping the rewards. These rankings reflect UK brands that have embraced content distribution in a professional context.”
Top 20 most influential UK brands among LinkedIn members:
- Financial Times
- Ernst & Young
- BP
- Unilever
- Hays
- The Economist
- Michael Page
- BBC
- AstraZeneca
- GSK
- Rolls-Royce
- Eurostar
- REED
- Petrofac
- Standard Chartered Bank
- British Airways
- Sky
- HSBC
- British American Tobacco
- Robert Walters
