LinkedIn has launched a new ‘follow company’ button for brands to embed on their website.
Similar to ‘liking’ a brand on Faceboook or ‘following’ a company on Twitter, followers will receive automatic updates from the brand in their LinkedIn feeds.
Once logged in to LinkedIn, users will be able to follow companies by clicking the ‘follow company’ button – if a user is not logged in they will be asked to do so after clicking on it.
Writing in his blog post Mike Grishaver, senior product manager for company pages at LinkedIn said, “We’re excited to announce the launch of LinkedIn’s Follow Company button. Starting today, companies will be adding this button to their websites, making it easier for anyone on the web to begin following companies of interest, on LinkedIn.”
- Content, Creative & Campaigns
B2B Marketing
LinkedIn rolls out ‘follow’ button
Related content
Fostering a truly inclusive business means creating an environment where every individual feels valued, safe, and heard. Hannah Stringer, Marketing Director at Moneypenny, emphasizes the importance of nurturing a culture that celebrates diversity in all
According to a new report by Google, just 40% of senior marketing decision-makers believe that their organisation has a clear marketing effectiveness goal, and just 20% agree on how to actually measure it. In Google’s
B2B marketing is not corporate or – dare I say it – boring anymore. For buyers and marketers alike, the world of B2B has become a buzzing marketplace. Discovery is social first, and decision-making has
Access full article
B2B strategies. B2B skills. B2B growth.
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.