Lloyds Commercial Banking has launched a specialist media, technology and advertising relationship team in London with the aim of strengthening its support for SMEs across the capital.
The team will focus solely on acquiring and working with media, technology and advertising customers with a turnover of up to £25 million, providing them with relevant and tailored guidance that is geared specifically to their industry.
This new team is part of a significant restructure within the bank’s SME division which has also seen the addition of several other new sector teams, including hospitality and leisure, transport and construction; and manufacturing, wholesale and retail. These new teams are all designed to provide a higher quality of industry-specific support for firms in London.
Tom Jamison, senior manager, media, technology and advertising at Lloyds Bank Commercial Banking, said: “This is a really exciting time for our SME teams across London, and hundreds of local businesses are set to benefit from an enhanced level of support as a result of the London restructure. We have a huge amount of experience and expertise that customers will be able to take advantage of and all our team members will undergo regular training in order to develop this even further.
“Recognising and responding to the needs of our local business community is incredibly important to us. We’re committed to helping British firms prosper and we understand that in order to do this, we need to provide them with access to relationship managers who have a deep understanding of their industry.”