The new brand, created by Lloyd Northover, will be rolled out by the Tottenham Partnership, an initiative involving local businesses and the public sector which intends to drive business renaissance and promote sustainable economic regeneration by improving Tottenham’s image.
The brand was developed through a series of consultations, engaging with the local community and key stakeholders in order to better understand the aspirations of local businesses and residents. The brand is designed to build on Tottenham’s physical and cultural connections and encourage more people to appreciate the mix of opportunities Tottenham offers – business, cultural, educational, social, leisure and sports.
The ‘T’ icon, in a palette of pink, orange, lime and blue, is designed to capture the essence of Tottenham using icons to represent the live, visit, work and play aspects of the borough. Specifically, icons of leaves and butterflies represent parks and open spaces; the globe and people stand for cultural diversity; the plane, taxi and tube sign all represent Tottenham’s transport links and the balloon and fireworks symbolise festivals and celebration.
“As Tottenham’s image improves, the area’s excellent location, transport connections and below average property prices will certainly place Tottenham in a very competitive position as a national and international business location,” says Angie Chandler, Haringey City Growth board member.
The rebrand was funded by the London Borough of Haringey and the London Development Agency and led by North London Business, a sub-regional development agency.
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