Account based marketing platform Madison Logic announced new integration with LinkedIn Marketing Analytics API.
With the new partnership, joint LinkedIn and Madison Logic clients can now measure accounts across three marketing channels on one integrated platform in order to make better marketing and sales decisions. The companies hope the integration will help account based marketers with insights to better understand, target engage and personalise their ABM focused campaigns on one single platform.
Madison Logic is an account based marketing platform that empowers B2B marketers to convert their accounts faster by engaging with individuals throughout the buyer journey.
Tom Regan, CEO of Madison Logic, said: “Today’s B2B marketers struggle to demonstrate their value due to the ongoing commoditization of products and solutions. ABM marketers need to measure the impact of their account-based, paid media strategies – and make the insights available across the marketing and sales organizations – to achieve their desired goals.”
