Enterprise IG hopes the relaunch and new appointments will strengthen the concept of âBrand Mastery’ and to show potential customers that it is âunified, but not uniform’.
Sir Martin Sorrell, CEO of WPP, concludes, “I’m convinced The Brand Union will achieve significant growth, given the talented team and unique proposition that Simon Bolton has brought together.”
The global brand agency has created the identities for American Express and Bank of America, implemented product branding and brand environments for Unilever, Motorola and COFCO and helped grow and position corporate giants like Credit Suisse, KPMG and Vodafone. It has recently won major new briefs from Tesco, Deutsche Post (DPWN), Samsung, Emaar, Schroders and GE Money.
The Brand Union’s plans for the future include co-sponsoring an international brand management course with Goldsmith’s University in London, Tsinghua University in Beijing and the Massachusetts Institute of Technology in the US.
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