Half of B2B marketing leaders think their content is ineffective despite the majority believing it’s important to achieve marketing goals, according to research.
The research by Uberflip and Heinz Marketing also found that one-in-two marketers could not make landing pages, blog posts, and webpages easily.
This saw (63%) cite that their company website does not encourage people to engage with their content.
The report also found that despite the lack of positive response to their organisation’s website, 87% of marketers understood the importance of a program (like a website) that can suggest activities – such as reading content – to potential buyers.
More than half of marketers also felt their actions to personalise were ineffective. However 78% of those respondents cited the ability to personalise as motivation to improve.
The research surveyed 283 B2B leaders.
